Better systems.lead handling.operations.outbound.dashboards.systems.
Not more people.

2X Market finds where your business is losing customers and time, then builds the system that fixes it. Los Angeles and Orange County.

Free review · 30 minutes · you keep the report

Book a free review
Tuesday, 6:12 pm. You're closed.Running · 24/7
A customer calls.Nobody picks up.
They get a text back.In under a minute.
They book a time.Thursday, 10 am.
New customer booked.You were at dinner.
Monday, 6:40 am. Nobody's in yet.Running · 24/7
Orders come in by email.14 of them, overnight.
They get typed in for you.Into your system.
All done by 7 am.Customers already told.
Your team walks in to finished work.Example, not a client's numbers.

Every engagement starts the same way

Find the weak link.

One of six links is holding your business back: being found, turning visitors into leads, answering every lead, winning new customers, running operations, or seeing the numbers. The free review finds which one. We fix that first.

A rank grid, a call to your line, your form filled, your listings checked. Written up and sent to you.

Book a free review
Hiring that runs itself: applicants screened and booked without anyone touching a calendar.See the build ↗

It comes down to six links. One of them is holding you back.

The first link breaks when customers can't find you.

Get found

Google Maps, local SEO, AI search visibility.

Local SEO across Maps and search for a luxury products company.

Get found → · AI search →

The second link breaks when people land on your site and leave.

Turn visitors into leads

Fast, clear websites built to convert.

Mobile speed score 37 → 92 on a client site.

Turn visitors into leads →

The third link breaks when calls go to voicemail. Forms sit in an inbox.

Answer every lead

AI receptionist and instant text-back, day or night.

Call +1 213 652 6116 and hear it.

Answer every lead →

The fourth link breaks when you wait for business instead of going after it.

Win new customers

Outbound systems with automatic follow-up.

Full outbound email system for a logistics company.

Win new customers →

The fifth link breaks when your team spends hours on repetitive work.

Run operations on their own

Custom automation for hiring, order entry, quotes, invoicing, customer updates.

Applicants screened and booked with nobody touching a calendar.

Run operations on their own →

The sixth link breaks when information lives in five places.

See everything in one place

Dashboards and CRM.

One screen for leads, jobs and money.

See everything in one place →

Live demo · AI receptionist

Talk to it.
Right now.

Tap the orb and say hi. Emma asks what your business does, then answers like your receptionist while you play the customer. Ask a question, push back on price, try to book. Hear what your callers would hear.

  1. 1Tap the orb and allow your microphone.
  2. 2Tell Emma your business and what you sell.
  3. 3Play the customer. Ask anything.

A short voice demo in your browser. Sound on.

How the AI receptionist works →

Operations automation

What can run on its own.

Most of a growing company's day is the same work, done the same way, by someone who has better things to do. These are the pieces we take off their desk.

Sales
  • Quotes sent, and followed up until there's an answer
  • Leads routed to the right person, with the details attached
  • Reply when a customer asks "did you get my email?"
Operations
  • Orders from email and PDF typed into your system
  • Status updates sent to customers at each step
  • Exceptions flagged for a person, everything else moves
Finance
  • Invoices sent when the job or delivery is done
  • Payment reminders that stop when the money lands
  • Monthly reports to your accountant, already sorted
Hiring
  • Applicants screened against the role's must-haves
  • Interviews booked from the manager's real calendar
  • Onboarding steps and paperwork sent on day one
Customer service
  • Common questions answered on the phone and by text
  • "Where's my order?" looked up and answered
  • Anything unusual handed to a person with the context
Reporting
  • One dashboard for sales, jobs and money
  • A weekly email with the numbers, so nobody logs in
  • Alerts when something is off, not a month later

If your team does it the same way every day, it can probably run on its own.

How it works

From weak link to a system that runs.

Three steps, in order. You see the blueprint before anything is built, and every system runs on accounts you own.

Free reviewWe call your line, fill your form and check your listings, then send you a written report of where you lose customers.30 minutes · free
BlueprintYou see exactly what we'd build, how it connects to your phone, calendar and CRM, and what it should change.Within a few days
Built and liveWe build it, test it with real calls, train your team, then tune it from real numbers.Small systems in weeks. Bigger ones take what they need.
Your system is live

What you get before you pay anything

A real report, not a sales call.

Pick the review that fits where it hurts. Either way you get a written report, yours to keep, whether or not we work together.

Customer review

Where you lose customers.

  • Rank grid: where you show up on Google Maps across your area
  • Call test: we call your line and time what happens
  • Form test: we fill your form and wait for the reply
  • Listings and AI: what Google and ChatGPT say about you
Book a customer review

Operations review

Where you lose hours.

We walk through one process with you, from order to invoice or from applicant to hire. We mark every manual step and show you what can run on its own, written up and yours to keep.

  • One process, start to finish, in 30 minutes
  • Every manual step marked and timed
  • What can run on its own, and what should stay with a person
Book an operations review

Inside the customer review

Four checks. One written report.

We look at your business the way a customer does: search for you, call you, fill your form, read what the web says about you. Each check becomes a page of the report. Here is what they look like.

Searching "roofing company near me" from 49 spots around your office
Your office · you rank #2
Top threeFour to tenNot found

Strong at your door, invisible a few miles out. That is where the calls go to someone else.

We call and fill your form like a customer, and time what happens
0.0sringing
12:40 pm · Called your lineVoicemail
1:05 pm · Called againAnswered
6:10 pm · After hoursVoicemail
Web form sentNo reply in 48h

Every voicemail is a customer who called the next name on the list. You get the recordings with the report.

Does the web say the same thing about you everywhere?
Google · name, address, phoneMatched
Yelp · old phone number
Apple Maps · suite missing
Facebook · name, address, phoneMatched
AIAsked ChatGPT for a roofer in your area. Three names. Not yours, yet.

Google and AI assistants trust businesses whose facts match. Mismatches cost you rankings and recommendations.

Your fix list: only what the report found, in the order it pays back
FirstAnswer after-hours calls. Instant text-back today, receptionist this week.
ThenFix the two listings that disagree with Google.
LaterService pages for the two neighborhoods where the grid is red.

You keep the list whether or not we work together. If we do, this is what we build first.

Real work

Two systems, before and after.

Hiring · a company that hires often

Hiring that runs itself.

Before

Applications came in by job board and email. Someone read them when they had time, usually days later. Good applicants had already taken another job, and interviews were booked by back-and-forth email.

What we built

Every application lands in one place and is screened against the role's must-haves. Applicants who pass get a link to pick an interview slot from the hiring manager's real calendar. Confirmations and reminders go out on their own.

After

The team only meets qualified candidates. Replies go out the same day, and nobody reads résumés at midnight.

Read the build

Outbound · a logistics company

New shippers, every week, on its own.

Before

New business came from referrals and a few long-time accounts. There was no system to reach new shippers, and cold email from the main domain hurt deliverability.

What we built

A full outbound email system: separate sending domains warmed up so the main domain stays safe, a target list of shippers by lane and size, a sequence in the company's voice, and follow-ups that stop the moment someone replies.

After

Steady outreach to new accounts every week, running on its own, with replies and meetings landing in one place.

Read the build
Sean Sotoudian, founder of 2X Market

About Sean

Founded2018, while studying Computer Science
BasedPorter Ranch, Los Angeles
ServingLos Angeles and Orange County
BackgroundB.S. Computer Science. Built e-commerce, wholesale and DTC businesses. Ran operations at an import and distribution company.
Build timeWeeks for most systems. Bigger builds take what they need.
GuaranteeEvery lead answered in under 60 seconds, or that month is free
Who does the workSean, on every project. A small number of companies at a time.
Phone+1 213 652 6116
More about how I work ↗

Growth is a system, not a headcount.

Find the weak link. Fix it first.

Built in Los Angeles for businesses that run on their own.

Book a free review ↗

30 minutes. Free. You keep the report.

[email protected] · +1 213 652 6116

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