A full outbound system for a logistics company, from the ground up.

The bottleneck

New business came from referrals and a few long-time accounts. There was no system to reach new shippers. When someone tried cold email from the main domain, it hurt deliverability.

What was built

Separate sending domains were set up and warmed so the main domain stays safe. A target list of shippers was built by lane, size and title. A short sequence was written in the company's voice, with LinkedIn touches alongside email. Follow-ups run automatically and stop the moment someone replies. Replies route to the owner's inbox with a booking link.

What changed

The company now reaches new accounts every week without anyone sending emails by hand. Replies and meetings show up in one place, with the numbers each week: sent, opened, replied, booked.

Tools

Sending infrastructure, warmup, a data tool for lists, a sequencing tool, and the company's calendar and CRM.

Client details are left out on purpose. Every example here is real work; names are not shared without permission.

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